Privacy policy

Who we are

ValueBets.uk (“we”, “us”) is an independent UK website. We publish value betting guides and free tools, including the Value Predictor and the Bet Tracker, and we compare sports welcome offers from bookmakers licensed in Great Britain.

ValueBets.uk is run by Axi Media Limited, registered in England and Wales under company number 05752322, with its registered office at 21 Elm Lane, Bourne End, Buckinghamshire, SL8 5PF. Axi Media Limited is the data controller for everything described on this page.

Questions about this policy or about your data can be sent through our contact form.

The personal data we collect

Reading the site doesn’t require any personal details. We collect personal data only in the situations below.

Messages through our contact form

The contact form asks for your name, email address, a subject and your message. It also logs your IP address, browser details and the page you sent it from, which helps us filter out spam. Messages are kept in the website’s admin area, and a copy is emailed to us.

We use this information only to read and answer your message, on the lawful basis of legitimate interests. Messages are deleted after two years, unless we need to keep one longer to resolve an ongoing matter.

Masterclass and update emails

When you sign up on a masterclass page, we store your email address and which lessons you have completed. That lets us send you a link to pick up your progress on another device, plus a short note when a new value betting guide goes live (no more than once a week). Nothing is sent until you confirm your address using the link in our first email.

The lawful basis here is your consent. Each email includes an unsubscribe link that works straight away. We hold your address until you unsubscribe or ask us to delete it. We never sell it, and we never pass it to bookmakers.

Subscribers who joined on our previous site

ValueBets.uk was previously part of sportsandcasinos.co.uk, which is also run by Axi Media Limited. If you signed up there for masterclass emails, your address and progress have moved to ValueBets.uk under the same controller and for the same purpose. We let every moved subscriber know by email, and you can unsubscribe at any time.

Masterclass progress and the Bet Tracker

By default, your lesson progress and the bets you log in our Bet Tracker are saved only in your own browser’s local storage, where we can’t see them. Clearing your browser data wipes them, so use the Bet Tracker’s backup button to keep a copy.

If you choose to add your email address under “Your data”, we email you a personal link and from then on save your lesson progress and logged bets against that address, so you can open them on any device. Our lawful basis is your consent. You can stop syncing and ask us to delete this data at any time through our contact form, and we never share it with bookmakers.

Counting offer clicks

When someone clicks a “Claim offer” button, we count it: which offer, where the button sat on the page and which page it was on. No IP address is recorded, no cookie is set and nothing that identifies you is stored. The counts show us which offers and layouts people find useful.

Analytics

If you agree, we use Google Analytics, connected through Google’s Site Kit plugin, to see how visitors find and use ValueBets.uk, such as which guides are read most and which devices people use. Google Analytics uses cookies and similar technology to collect the pages you view, time on the site, your rough location (country or city), your device and browser, and how you arrived.

We see this information only in aggregate, so it can’t be used to identify you. Google is our data processor and may handle data outside the UK under its approved safeguards. See Google’s privacy policy for details, or install the Google Analytics opt-out add-on to switch it off in your browser.

Server logs and security

Our host, Hostinger, automatically logs basic technical details for each visit, such as IP address, browser type and the time of the request. These logs keep the site secure and running, and they are kept only briefly.

Cookies we use

Cookies are small text files saved on your device. ValueBets.uk uses the kinds listed below.

• Analytics cookies (optional): Google Analytics sets _ga and _ga_* cookies to tell visitors and visits apart. They last up to two years and are only set after you choose “Accept analytics” on our cookie banner.
• Consent cookies: sac_consent and wp_consent_statistics remember your analytics choice so the banner doesn’t appear on every page. They last up to six months.
• Technical cookies: WordPress and our caching system may set short-lived cookies the site needs to work. They are not used for tracking.
• Cookies after you click through to a bookmaker: when you follow a link to a bookmaker or betting exchange, that company and its affiliate network may set their own cookies on their site. More on this in the affiliate links section below.

On your first visit, a banner asks whether you are happy with analytics cookies. Until you say yes, Google Analytics runs in a restricted mode that sets no cookies. You can change your mind at any time through the cookie settings link, which is also in the footer of every page.

You can also block or clear cookies in your browser, although blocking every cookie can stop some sites working as they should.

Affiliate links and bookmaker sites

Many of our links, including the offer buttons, are affiliate links. If you open an account after clicking one, we may earn a commission. It makes no difference to the offer or odds you get.

After you click an affiliate link, the bookmaker or its affiliate network may note that you came from ValueBets.uk, usually with a cookie or a tracking code in the link. We receive reports of sign-ups and activity so commission can be worked out, but those reports never include your name, email address or account details.

Once you are on a bookmaker’s site, its own privacy policy and terms apply, so read those before you sign up.

Content from other sites

Our value betting news page shows headlines and links from other publishers. Some images, such as publisher logos, load directly from those publishers’ sites, which means they can see your IP address. We don’t add any tracking for them, and when you follow one of their links, their own privacy policy applies.

Who we share data with

We never sell personal data. It is shared only with the companies that help us run ValueBets.uk:

• Hostinger: hosting and email delivery.
• Google: analytics.

We may also disclose information where the law requires it, for example to answer a valid request from a regulator or the police.

Your rights

UK data protection law, including the UK GDPR, gives you the right to:

• ask for a copy of the personal data we hold about you
• have anything inaccurate or incomplete put right
• have your data deleted
• object to, or ask us to limit, how we use your data
• receive your data in a portable format, where that applies.

Send any request through our contact form and we will reply within one month. If you are not happy with how we have dealt with your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

18+ only

ValueBets.uk is for adults aged 18 and over. We don’t knowingly collect personal data from anyone younger. If you think someone under 18 has sent us their details, contact us and we will delete them.

Updates to this policy

We will update this policy when the way the site works changes or when the law changes. The date at the top shows the latest version.