About Jon

Jon edits ValueBets.uk. He writes and checks the value betting masterclass, the football trading guides and the betting calculators, and he runs the Value Predictor.

Jon’s work on ValueBets.uk

• Wrote the value betting masterclass, 25 bite-sized lessons that each pair a written guide with a video.
• Writes the football trading guides.
• Checks the maths inside the betting calculators and the Value Predictor.
• Reads the full terms of every offer we list and compares the headline with the small print.
• Updates the guides when UK rules change, such as the 2025 wagering and stake limits.

How a guide gets researched and checked

1. The maths comes first. Each point about odds, margin or expected value is worked through with real numbers, and the calculators run on the same formulas as the guides.
2. Rules are tested on real prices. Before we rely on a rule, we run it against a full season of match data and real bookmaker odds, and we leave out markets where prices are usually too short to beat. That is why the Value Predictor lists the best price, the fair price and the minimum odds needed for value beside every match.
3. Original sources, not summaries. For offers and regulations, Jon reads the bookmaker’s full terms and the Gambling Commission’s own pages.
4. Limits are spelled out. Every guide covers the risks, the limits and the situations where a method doesn’t hold up.
5. Pages are kept up to date. Each page shows when it was last updated. If something looks wrong, let us know through the contact page and it will be corrected.

Find out more about the team and how the site earns money on our about us page, and see how offers are scored on how we rate offers.

18+ only. Betting should stay fun. Set a budget before you start, only bet what you can comfortably afford, and take a break whenever you need one. For free, confidential support, visit BeGambleAware.org or call the National Gambling Helpline on 0808 8020 133.